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Digital and Social Media Training


Joel Christopher – Gannett Wisconsin Media


An SPJ digital news gathering workshop, was held on the University of Wisconsin-Madison campus on Friday, October 17, 2014, our fall journalism training event. The Wisconsin Center for Investigative Journalism, Wisconsin Public Television, Wisconsin Public Radio and the Wisconsin State Journal co-sponsored the training workshop.

Session One: Going Digital First in the Newsroom

Steve Buttry, Lamar Visiting Scholar at the Manship School of Mass Communication at Louisiana State University, and Joel Christopher, Digital Editor with Gannett Wisconsin Media on how news operations have made the shift to digital-first and what you need to know to do the same.

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Social Media Strategies: Jeff Bollier, Nick Heynen, Jessie Opoien, and Michelle Li with moderator Lauren Hasler.


Session Two: Social Media Strategy

Jeff Bollier, reporter for the Oshkosh Northwestern; Nick Heynen, social media coordinator for Capital Newspapers; Jessie Opoien, political reporter for The Capital Times and Michelle Li, news anchor for WISC-TV on social media strategy and the practical tools needed to effectively use social media not only to promote your work, but also to report and engage with your audience.

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Nick Pensenstadler


Session Three: Mobile Newsgathering

Steve Buttry, Lamar Visiting Scholar at the Manship School of Mass Communication at Louisiana State University, Nick Penzenstadler, reporter for the Appleton Post-Crescent and Gannett Wisconsin Media Investigative Team cover the tools and skills you need to turn your mobile device into an all-in-one reporting kit.

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Joel Christopher, Kate Golden, and David Hyland


Session Four: Content Presentation on the Web

Joel Christopher, Digital Editor for Gannett Wisconsin Media; Kate Golden, Multimedia Director and Reporter for Wisconsin Center for Investigative Journalism and David Hyland, Director of Online Content at Wisconsin Public Radio discuss the benefits and challenges of publishing your content on the web, including how to optimize your content, experiment with new forms of storytelling, and build the best web experience for your audience.

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#digitalfirst #mobilenewsgathering #socialmedia

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